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Servite Brand Guidelines

Photography & Videography

Servite photography and videography should do more than document events; it should tell the story of formation. Every image and video should reflect the dignity, energy, faith, fraternity, service, and tradition of the Servite experience. Visuals should feel authentic, respectful, high-quality, and mission-centered, capturing young men as they grow into faith-filled leaders who are called to bring Christ into their homes, communities, and the world.

Visual Standards

All photography and videography should be high-quality, respectful, and consistent with Servite’s Catholic identity. During the school day, students should be shown in dress-code appropriate attire. Avoid visuals that feel overly casual, staged, irreverent, or inconsistent with Servite’s mission. Do not use hand signs, gestures, music, captions, or editing styles that could be misinterpreted or distract from the dignity of the brand.

01 Formation in Action
Servite students showing formation in action

Show the process of growth, not just the final achievement. Servite’s story is found in the daily work of becoming: a student engaged in class, an athlete receiving coaching, a musician rehearsing, a leader serving his peers, or a young man learning through challenge and discipline.

Look for images of:

  • Classroom discussion
  • Teacher mentorship
  • Practice before competition
  • Students taking responsibility
  • Leadership moments
  • Focused work
  • Growth over time
  • Students being challenged to become their best selves
02 Faith Made Visible
Servite students showing faith made visible

Faith should be captured as personal, active, and lived. Photos and videos should show students growing in a real relationship with God through prayer, Mass, retreats, devotion to Mary, and moments of quiet reflection. The tone should be reverent without feeling distant or staged.

Look for images of:

  • Students in prayer
  • Mass
  • Baccalaureate
  • Retreats
  • Campus ministry
  • Marian devotion
  • Sacred spaces
  • Students gathered in reflection
  • Moments that show Christ at the center of the Servite experience
03 Fraternity and Brotherhood
Servite students showing fraternity and brotherhood

Fraternity should be shown as both powerful and personal. Capture brotherhood in small acts of kindness and in larger moments of shared tradition. The goal is to show that Servite brotherhood is not just a phrase; it is a way of life built through loyalty, accountability, joy, and care for one another.

Look for images of:

  • Students encouraging one another
  • Teammates praying together
  • Classmates celebrating
  • Seniors supporting freshmen
  • Students helping a brother in need
  • School traditions
  • Spirited events
  • Quiet moments of friendship
04 Service with Humility
Servite students showing service with humility

Service should be shown as a natural expression of Servite’s mission. The strongest visuals will show students serving with sincerity, compassion, and purpose—on campus, at home, in parishes, and throughout the wider community.

Look for images of:

  • Students volunteering
  • Helping younger students
  • Serving at parish or community events
  • Working with families
  • Supporting campus needs
  • Participating in Christian Service
  • Using their gifts for others
05 Mentorship, Tradition, and Lifelong Connection
Servite mentorship, tradition, and lifelong connection

Servite visuals should honor the people and traditions that continue to form each Friar. Faculty, staff, coaches, and alumni should be shown as mentors and examples who walk alongside students with wisdom, care, discipline, and joy. Alumni images should reflect gratitude, humility, and the lasting connection of the Servite family.

Look for images of:

  • Teachers guiding students
  • Coaches mentoring athletes
  • Faculty and staff supporting student life
  • Alumni returning to campus
  • Intergenerational Friar moments
  • Parent and family involvement
  • Traditions that connect today’s students to Servite’s legacy
06 Coaching with Formation
Servite coaching with formation

Capture “Coaching with Formation” by showing coaches forming the whole student-athlete — not just correcting technique, but building faith-filled leaders through discipline, accountability, brotherhood, prayer, humility, and personal mentorship.

Look for images of:

  • Coaches knowing their players
  • Coaches pushing students to greatness
  • Team prayer
  • One-on-one coaching
  • Players supporting teammates
  • Disciplined reps
  • Respectful competition
  • Coaches who are strict, fair, and present
  • Christ-centered leadership in both intense and quiet moments
Responsible Use

AI Guidelines for Photography & Videography

Protect Authenticity

AI may be used to support photo editing, but it should not create or misrepresent real Servite moments. Photos should reflect actual students, faculty, staff, alumni, events, and campus life. Avoid using AI to invent people, alter meaningful details, create false achievements, or present an artificial scene as a real Servite experience.

Preserve Dignity and Respect

AI edits should honor the dignity of every person pictured and align with Servite’s Catholic identity and professional standards. Light adjustments such as cropping, lighting correction, background cleanup, and image sharpening are appropriate when they improve quality without changing the truth of the image. Avoid over-editing faces, changing body types, altering uniforms, or using filters that make the photo feel artificial or inconsistent with Servite’s mission.

Do Not Recreate Sacred Catholic Artwork or Historical Religious Imagery

AI should not be used to recreate, restyle, modernize, parody, or imitate Catholic paintings, sacred images, icons, statues, devotional artwork, or historic religious photographs. These images carry spiritual, historical, and devotional meaning and should be treated with reverence. Servite should use approved original artwork, properly licensed images, or authentic photography rather than generating artificial versions of sacred Catholic imagery. This protects the dignity of the subject, honors the tradition of the Church, and ensures that sacred images are not altered in a way that could feel casual, inaccurate, or irreverent.

Videography Inspiration

Reference the Energy. Capture the Story.

Use this video as a creative reference for pacing, emotion, camera movement, music-driven storytelling, and cinematic energy.

What to look for

  • Strong opening moments that set the tone.
  • Close-up details that show emotion, focus, and preparation.
  • Dynamic movement, quick cuts, and pacing tied to music.
  • A mix of action, reaction, environment, and quiet moments.