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Brand Guidelines

These brand guidelines were created to guide the procedures for branding and external communication. The Communications & Marketing Department assists the school in articulating its message and informs the public of the achievements and academic accomplishments of Servite students, faculty, staff, co-curricular programs and school wide events. Through a comprehensive program that includes media relations, print publications, electronic communications and the school website, a variety of audiences are reached on an ongoing basis.

Please note: Servite logos, phrasing, themes and slogans are the property of Servite High School. Use is permitted only with the express written consent and approval of Servite High School and the Communications & Marketing Department. All publications, documents, digital assets, and any other items that use Servite messaging or branding must be approved before development begins. No items should be created, published, printed, or distributed in any way without express written consent from the Communications & Marketing Department.

Mission

Servite High School is a Catholic preparatory school which accepts young men of all religious, ethnic, and socioeconomic backgrounds. Recognizing that parents are primary educators, we develop faith-filled leaders through an intentional and multidisciplinary formation process founded upon the Catholic Faith and the charism of the Order of Friar Servants of Mary (Servite Friars).

Motto

“Credo Ut Intelligam” (I believe so that I may understand)

Credo means “I believe.” Whether Christian, other religion, agnostic or atheist, life always begins with and requires an act of faith. Credo is the starting point for everything we do at Servite. The full motto is often shortened to just “Credo”, especially on letterhead, apparel, signs and other Servite merchandise. 

Brand Style Guide:

  1. Clear Space: Maintain a minimum clear space around the logo to prevent crowding or interference from other design elements. This ensures the logo remains prominent and uncluttered.
  2. Logo Integrity: The logo should always be displayed in its original proportions without any distortion, stretching, or cropping. Avoid altering the logo’s color, font, or size in ways that reduce its legibility or recognition. Do not alter or reimagine the logo by adding effects, shadows, or patterns. This includes refraining from adding unofficial text or symbols within or around the logo.
  3. Approved Colors: Always use the official school colors when incorporating the logo into merchandise or promotional materials. Any deviation from the approved color scheme should be avoided to maintain consistency. See color usage.
  4. Prioritize Font Legibility: Choose fonts that are easy to read at various sizes. Consider the distance from which the apparel will be viewed. Avoid overly decorative fonts. Marketing & Communications has 8 pre-approved fonts for campus store apparel and social media; Roboto, Din Pro, Edo, Brightwall, Credo (Servite custom font), Yearbook Solid, Mascot MVB, Impact.
  5. Background Contrast: Ensure the logo is placed on a background that provides sufficient contrast for clear visibility. Avoid placing the logo on busy or low-contrast backgrounds that make it difficult to see.
  6. Logo Placement: The logo should be placed in a prominent position on merchandise or promotional materials, such as the front of apparel or centered on accessories. Avoid placing the logo in areas where it could be obscured or distorted. When the Servite logo is placed on the left chest, it must be no larger than 2 inches in size. All Servite word marks and logos must never be used across the front or back bottom of a shirt. This ensures that the logos are treated with respect and dignity at all times​​.
  7. File Formats: Use high-resolution, approved file formats (such as vector files) for the logo to ensure clarity in all sizes. Avoid using low-quality images or screenshots that might blur or pixelate when resized.
  8. Sub-brands and Partnerships: When using the logo in conjunction with other brands or logos (such as sponsors), ensure Servite’s logo maintains equal prominence and isn’t overshadowed by other logos. Maintain the proper space between the Servite logo and any other branding elements.
  9. Speciality, holiday, or cause apparel may be approved as requested.

Brand tone:

  1. Respect: All products should respect our Servite charism, ensuring the look and feel of the product aligns with the school's mission to form young men into faith-filled leaders​​.
  2. Brotherhood Emphasis: Use language that fosters a sense of brotherhood and/or fraternity. Phrases should reinforce Servite’s family-type community.
  3. Professional and Positive Language: Maintain a professional tone across all messaging. Use positive, uplifting language that inspires pride in the school and its traditions​.
  4. Avoid Slang or Informality: The tone should avoid slang, emojis, or overly informal expressions to maintain the dignified and professional image of Servite High School​​.
  5. Highlight Values of Service: Incorporate messages about service to others, reflecting Servite’s emphasis on living a life of service.
  6. Encourage Engagement with Faith: In promotional materials, use language that gently encourages customers to engage with their faith, aligning with Servite’s goal of formation. When quoting scripture use NABRE as the source.
  7. Respect for Tradition: Acknowledge Servite’s rich history and traditions in the language used and traditional branding. Messages should reflect respect for the school’s legacy and the values that have shaped it​.
  8. Music Selection: Ensure all music used in social media posts is appropriate and free from offensive language: Avoid tracks with bleeps or artists with reputations for negative portrayals inconsistent with Servite's mission and values.
  9. Dress Code Compliance: Photos taken during the school day should reflect compliance with the dress code outlined in the Student-Parent Handbook, ensuring a professional and respectful portrayal of Servite students.
  10. Faculty and Staff Representation: Faculty and staff should be portrayed as both strict and fair in their roles, while also showing moments of lightheartedness and fun to reflect the supportive and joyful environment at Servite.
  11. Photography and Videography:
    Photos & videos should reflect Servite’s values by capturing students and staff in a positive, upbeat light that highlights fraternity, service, and devotion to Mary. Imagery should strike a thoughtful balance between youthful energy and reverence—celebrating spirited moments while honoring the dignity of our Catholic identity. Avoid any hand signals or gestures that could be misinterpreted. Use high-quality, respectful visuals that align with Servite’s mission and tradition.

Servite's Only Statement

WHAT: Orange County's only all-boys Catholic High School 

HOW: That uses strong academics, formation, athletics, and a range of extracurricular opportunities 

WHO: To develop boys into confident, faith-filled leaders

WHERE: In Orange County 

WHY: To become the men God is calling them to be 

WHEN: In an era of diminishing morality and value placed on family, brotherhood and community

Servite is Orange County’s only all-boys Catholic High School, empowering students to become confident and lifelong faith-filled leaders.